Enterprisers Profile Group Differentials and Firm Sales Turnover in Western Kenya
Bernard Nassiuma, Jamin Masinde, Pamela Chebii, David Sergon

Purpose – This article examined the effects of entrepreneur profile group differentials on small enterprise sales turnover among entrepreneurs in western Kenya. The study was empirical, based on primary data from respondents in the field in the study region. Design/methodology/approach – The study design was a cross sectional survey. Data was collected from respondents in the study counties of Usain Gishu and Bungoma, which are located in the western part of Kenya. Data was collected using probability sampling strategies, data analysis was based on descriptive and non-parametric analysis. Four hypotheses were tested using Kruskal Wallis test. Findings – The results on the entrepreneurs" profile group differentials and sales turnover in western Kenya were significant hence, the null hypotheses were not supported on all dimensions of the independent variable. The pairwise comparison results show Asymp. sig =.000. However, few variations were noted in a number of pairwise comparisons on the respondents" profile. Practical Implications – By focusing on the entrepreneurs" profile and sales turnover it is possible to identify key areas that can assist to increase sales turnover and consequently profitability of SMEs in Western Kenya. Originality/value – This article puts

Full Text: PDF     DOI: 10.15640/jsbed.v9n2a3